Published: September 5, 2022

Introduction

Ford faced a significant challenge with its PowerShift dual-clutch transmission, which was installed in millions of Focus and Fiesta models. Consumers reported issues such as shuddering, slipping, and delayed acceleration, leading to numerous complaints and lawsuits.

The Problem

The transmission defect caused financial and safety concerns for vehicle owners, with many experiencing significant repair costs and reduced vehicle value. Despite these issues, Ford initially downplayed the problem, leading to frustration among consumers.

The Manufacturer’s Response

After mounting legal pressure and negative publicity, Ford:

• Offered extended warranties to cover transmission repairs.
• Provided buyback options for severely affected vehicles.
• Settled a class-action lawsuit by agreeing to compensate consumers for their losses.

The Outcome

While Ford’s initial response was criticized, the eventual resolution provided some relief to affected consumers. This case underscores the importance of manufacturers taking responsibility promptly to maintain consumer trust.

Key Takeaway

Timely acknowledgment and resolution of defects are crucial for manufacturers to uphold their commitment to quality and consumer safety.